Friday, January 22, 2010

Gladney's ABC program

Today I spent most of my time researching how Gladney can improve the web presence of their ABC program. Gladney's ABC program helps place African American and biracial babies with families. In researcing this topic, I learned that there are far more biracial and African American babies who need homes than caucasion ones. Therefore, I think it is important that Gladney do increase the web presence of their ABC program to bring awareness to the availability and need of biracial and African American babies to be adopted.

Here's Gladney's ABC page on their website:

http://http//www.adoptionsbygladney.com/html/abc/index.php


Overall, I thought it would be a great idea for Gladney to provide links for biracial and African American moms to search for prospective parents who want to adopt from the ABC program so that they could more easily find a match and good family for their baby. Hopefully, making the ABC program more accessible will influence prospective adoptive parents to choose to adopt an African American or biracial baby, and give mothers the opportunity to find the perfect parents for her baby.

Lauren Hensarling

2 comments:

  1. Sometimes our interns help us see things from a fresh perspective. Took me awhile, but I see your point. :)

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  2. Just a minor URL correction ;) http://www.adoptionsbygladney.com/html/abc/index.php

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